Putting together an online job advert is a task that many HR professionals and in-house recruiters find challenging. In fact, 52% of employers have stated that they find it challenging to create attractive job adverts.
To create your online recruitment advert, it’s important to put yourself in the mind-set of the candidate. Think about it: if you were a Sales Representative, for example, what would make you want to apply for a role?
To help you along your way, we have put together a list of the most common features that you should seriously consider including in your job advert.
1. Company details
One big deciding factor for candidates is what type of company they’re going to be working for. Therefore, it’s important to include some information about your business, including what sets you apart from your competitors.
Ideally, keep it to a sentence or two about what your business does and then another short paragraph about why you’re so great!
2. Salary and benefits
Many companies choose not to advertise a salary in their job adverts for a number of reasons.
Including a salary in your advert can be a huge attraction factor, if the salary is competitive and it saves you time sifting through candidates with unrealistic salary expectations.
If you genuinely cannot include a salary in your job advert, try and include details of the benefits package.
3. A short list of ‘must have’ criteria
Adverts are also a good way for candidates to judge whether they would be suitable for a role or not. It is important to use definitive language. This will allow candidates to easily assess whether they would be suitable for the role, and will save you time by cutting down on the amount of irrelevant applications you receive.
4. An appropriate job title
Using the right job title is important when advertising your vacancy. Use an odd title, and you’ll decrease your chances of that ideal candidate finding it.
5. A specific instruction on the mode of application
So, you’ve wowed candidates with your advert but they are left wondering how to apply. This is where you need a call to action.
Your call to action can be as simple as ‘To apply for this role, click here’ or you could try posting a big, bright, unmissable ‘Apply’ button at the button of your advert.