There are a number of reasons why a product will fail. One of the many reasons is the pricing we give to our products. In this edition of the MM Focus magazine, we dwell on the theme, “The Cost of Pricing.” How does pricing affect the success or failure of a product? As Ghanaians, are we getting our pricing right and could this be the reason why we are failing in marketing our very quality made in Ghana goods? This is indeed food for thought. Grab your copy of the MM Focus magazine to read about this and other exciting articles.
